I'm an attorney and legal marketing professional. As an attorney that practices in the area of personal injury lawyer, I understand the need to market one's legal practice. Early in my legal career, I saw the internet as an opportunity to market myself. But I became highly disenchanted by all the self-proclaimed "lawyer marketing gurus" and "top" or "best" legal marketing companies on the internet -- People that play fast and loose in the eyes of professional ethics. Instead, I turned to own abilities, incorporating search engine optimization and other digital marketing techniques I honed while affiliate marketing during my days as an undergraduate. Now, I'm using my skill set to help other lawyers in their digital marketing efforts.